CONTENTS

Chapter One Overview of global car navigation market   1

Section One Navigation industry chain and industry's development characteristic       1

First, analysis of navigation industry chain    1

Second, development characteristic of satellite navigation industry 2

Section Two Overview of global car navigation market       5

First, GPS market scale     5

Second, overview of navigation apparatus market in the whole world     6

Third, current situation of the development of global car navigation market   8

Fourth, General Motors will install OnStar satellite navigation systems in 2007     11

Fifth, 2007 global GPS comprehensive prospect  13

Sixth, prediction of the global car navigation system market of 2010       21

Section Three Development analysis of American satellite navigation industry of 2006      27

First, introduction of U.S.A. GPS system 27

Second, the leading position and use state of American car navigation system    32

Third, the new development tendency of U.S.A. GPS in 2006   33

Fourth, manufacturer's development of portable car navigation device of U.S.A. of 2006   41

Section Four Development analysis of Japanese satellite navigation industry of 2006       41

First, Japanese car satellite navigation apparatus increase theft-proof prewarning in 2006      41

Second, Japanese company put out the car navigation device which can reveal stereoscopically in 2006     42

Third, Japanese car navigation device can already receive the digital TV in 2006       44

Fourth, Japan plan to introduce car navigation new system which can help drive on 2008 45

Chapter Two The development situation of Chinese automobile industry 47

Section One Development overview of Chinese automobile market of 2006  47

First, the analysis of automobile industry in 2006 47

Second, recoverable amount of private car of our country of 2006  59

Third, analysis of China imported automobile market of 2006   60

Section Two The prediction of Chinese automobile market of 2007 74

First, the analysis of automobile industry in 2007 74

Second, The prediction of Chinese automobile market of 2007       84

Third, the prediction of China's imported automobile market of 2007      88

Fourth, Chinese automobile market presents six major development trends  90

Chapter Three Overview of Chinese satellite navigation industry      94

Section One Development analysis of Chinese satellite navigation industry of 2006   94

First, industry's summary of China navigation      94

Second, overview of China navigation market      98

Third, China GPS application market attract global sight    103

Fourth, industry's development of China GPS navigation of 2006    110

Fifth, GPS become the new guide of fashionable life in 2006    115

Sixth, transfer natural gas from the west to the east launch GPS patrol and examine management mode in an all-round way in 2006  119

Seventh, the first set of independent property right GPS chip groups of our country was born in Xi'an in 2006     120

Section Two 2006 Market overview of domestic GPS navigation product       121

First, market scale of domestic GPS navigation of 2006     121

Second, market competition focus of domestic GPS navigation of 2006 122

Third, the main product of domestic GPS navigation market of 2006      122

Fourth, the price decisive factor of domestic GPS market of 2006   123

Fifth, operation mode of domestic market of 2006       124

Section Three Market competition situation of domestic GPS navigation of 2006 124

First, manufacturers will pour into GPS market one after another in 2006      124

Second, domestic brand lead GPS navigate market in 2006     125

Third, the situation that the foreign giant enter in 2006      125

Fourth, China's technology and America and Europe will grab satellites navigation market in 2006 127

Section Four Existing problem of Chinese satellite navigation of 2006    138

First, the difficult position of civil market of domestic satellite navigation industry is treated and solved   138

Second, the electronic map is bottlenecks     140

Third, GPS will become fake and forged and overflow in 2006  142

Section Five Chinese Development prediction of electron navigation industry in 2007       143

Chapter Four Development analysis of car navigation market      149

Section One Basic overview of car satellite navigation system  149

First, classification of car satellite navigation system   149

Second, the composing and main fittings of car navigation system  154

Third, four major key elements of car satellite navigation systems   157

Fourth, the newest development trend of car satellite navigation systems     160

Section Two Overview of domestic car navigation market   161

First, policy environment    161

Second, technological environment 162

Third, industry's environment   164

Fourth, overview of market of foreign car navigation   166

Fifth, overview of market of domestic car navigation   167

Section Three Development analysis of market of Chinese car navigation of 2006     170

First, analysis of car navigation market of 2006   170

Second, see China car navigation market from store medium of navigation system in 2006      173

Third, Chinese car navigation market develop polarise in 2006       176

Fourth, GPS navigation system is becoming the important component of the private car   178

Fifth, the influence that advertisement of car navigation introduce by CCTV brought in 2006   180

Sixth, motive force of development and market resistance of car satellite navigation of 2006    183

Section Four Development and prediction of market of Chinese car navigation of 2007     194

First, China GPS car navigation products will step into the era of wide screen formally in 2007 194

Second, car navigation stride into 3D stereoscopic era in 2007       195

Third, analysis of car navigation market of 2007  196

Section Five The main enterprise's overview of domestic car navigation market   199

First, competition advantage of domestic enterprises  199

Second, the auxiliary situation of domestic enterprises for completed car factory 201

Third, the increase situation of GPS achievements of domestic enterprise    201

Fourth, the products orient situation of domestic enterprise      202

Fifth, the propagation tactics of GPS products of domestic enterprise    202

Sixth, after-sale service situation     203

Section Six Marketing channel analysis of market of domestic car navigation       204

First, the exploration of marketing channel mode of GPS market     204

Second, the distribution channel study of domestic car navigation market     208

Third, the car navigation enter the large sales field to become the popular trend of automobile consumption in 2006       209

Fourth, the whole country most large GPS monopolized shop enter Guangzhou of 2006   210

Section Seven The study of consumption condition of domestic car navigation    215

First, study of cognition degree       215

Second, consideration of purchase 217

Third, the channel distribution of product information  223

Fourth, place distribution that consumers buy GPS     224

Fifth,study of satisfaction   225

Chapter Five Japanese car navigation manufacturer       226

Section One Panasonic     227

First, company's overview  227

Second, company¡¯s products    229

Section Two Pioneer   230

First, company's overview  230

Second, company¡¯s products    231

Section Three Clarion 235

First, company's overview  235

Second, company¡¯s products    237

Section Four Topcon  238

First, company's overview  238

Second, company¡¯s products    239

Section Five Other Japanese manufacturers 241

First, Alpine   241

Second, Denso    246

Third, Kenwood   248

Fourth, Sony 249

Fifth, Fujitsu Ten  254

Chapter Six European car navigation manufacturer  257

Section One Siemens VDO       257

First, company's overview  257

Second, Siemens will introduce the new product of car three-dimensional navigation system in 2007     257

Third, Siemens car navigation hit out masses' market in 2007  258

Section Two Thales    260

First, company's overview  260

Second, company¡¯s products    262

Section Three Leica   263

First, company's overview  264

Second, company products      266

Section Four Blaupunkt     266

Chapter Seven North American car navigation manufacturer 267

Section One Garmin   267

First, company's overview  267

Second, company¡¯s products    267

Third, sales situation of car navigation products of 2006   270

Fourth, development analysis of NuviGPS products of 2007     272

Fifth, China's development analysis of Nuvi car navigation of 2007 276

Section Two Mentor    278

First, company's overview  278

Second, company¡¯s products    278

Section Three Motorola     279

First, company's overview  279

Second, company¡¯s products    281

Section Four Other North American manufacturers     281

First, RockWell    281

Second, Andrew   282

Third, NovAtel      283

Fourth, CSI   285

Fifth, Trimble 286

Sixth, PCC    286

Seventh, MDSI     286

Chapter Eight Car navigation manufacturer of China's Mainland  288

Section One Analysis of Beijing car navigation manufacturer    288

First, Beijing UniStrong      288

Second, Beijing CityOnMap      300

Third, Beijing BDStar  303

Fourth, Beijing TrailHead   307

Fifth, Beijing Shengji Hengxin   308

Sixth, Beijing Jingwei Xinghang 311

Seventh, Beijing Dic Hain   313

Eighth, Beijing Zhongruan 314

Ninth, Beijing Saibo Tiandi science and technology     316

Tenth, China Daheng information technology       318

Section Two Analysis of Guangdong car navigation manufacturer   319

First, Shenzhen Seg-GPS  319

Second, Shenzhen Navigation  325

Third, Shenzhen Hangsheng    326

Fourth, Shenzhen Maxwell 327

Fifth, Yuwei   328

Sixth, Shenzhen Careland 329

Seventh, Foshan Coagent 333

Eighth, Guangzhou YiaoPan Electronics Co., Ltd.       336

Ninth, Dongguan Hiner information technology     337

Section Three Analysis of Shanghai car navigation manufacturer    339

First, Shanghai Sanji electron   339

Second, Shanghai DaTang TianYi   341

Third, Shanghai Levave    343

Fourth, Shanghai Tide       344

Fifth, Shanghai Howa  346

Sixth, Shanghai Volkswagen Science Technologies Co., Ltd.    348

Seventh, Shanghai GM GPS    350

Eighth, Shanghai YongGe 351

Ninth, Shanghai Fleety Telecom Technology Co., Ltd. 352

Tenth, Shanghai AngLian navigation      354

Eleventh, Shanghai Compline electronic science and technology    355

Twelfth, Shanghai GIS information tech Co.,Ltd    356

Section Four Analysis of Qingdao car navigation manufacturer       356

First, Qingdao LionSen      356

Second, Qingdao Carboter       357

Third, Qingdao Haier  359

Section Five Analysis of Xi¡¯an car navigation manufacturer       360

First, navigation in Co., Ltd. in Xi'an Orient Power electron       360

Second, Xi'an Space Star   363

Section Six Analysis of Jiangsu car navigation manufacturer     364

First, Nanjing Leimo    364

Second, Nanjing Hanyue electron    365

Third, Jiangsu Shinco electron Corporation (Group)   366

Section Seven Analysis of Hangzhou car navigation manufacturer   367

First, Hangzhou Qiujing     367

Second, Hangzhou Jianfeng     369

Section Eight Analysis of car navigation manufacturer of other district    370

First, Xiamen YaXon    370

Second, Faw-QM GPS research and development centre 371

Third, Shenyang Xinfeida information technology 373

Fourth, Chongqing R.C. science and technology 375

Fifth, PSAT electric Science and Technology Co., Ltd.       376

Sixth, Wuxi JiTian communication Science Technologies Co., Ltd.    377

Seventh, China Satellite Navigation and Communication Co., Ltd    378

Chapter Nine Development environment analysis of Chinese car navigation industry in 2007 382

Section One The development comparison of domestic and international car navigation   382

First, successful experience of foreign car navigation industry  382

Second, subject problem that Chinese car navigation industry faces      383

Section Two Analysis of market environment 384

First, Chinese car navigation market takes shape       384

Second, market environment of car navigation     387

Third, favorable factor of promoting the development of market      391

Fourth, challenge that face       391

Section Three The study of products demand      393

First, main motive force of Chinese market    393

Second, main resistance of Chinese market  393

Third, domestic market demand of satellite navigation industry 393

Section Four Analysis of policy environment  398

Section Five Navigation infrastructure analysis    399

Section Six Scale analysis of car navigation industry of our country 402

First, the car navigation industry of our country is in scale earlier stage 402

Second, draw lessons from the development model of America and Japan    407

Chapter Ten The market prediction and development strategy of car navigation industry 412

Section One The market prediction of car navigation industry of 2007 and the following several years   412

First, Chinese market potential of car navigation system is enormous    412

Second, prospect analysis of service industry of car GPS satellite navigation      414

Third, prediction of domestic GPS market of 2007      415

Fourth, prediction of international and domestic car GPS navigation market in 2007-2008       418

Fifth, the Olympic Games in Beijing will ignite the market of Chinese car GPS navigation system in 2008      420

Sixth, GPS navigation system will cover the public transit, taxi of Shanghai in 2010     422

Seventh, the prediction of sales volume of global car navigation in 2010       423

Eighth, prediction of market scale of Chinese car navigation in 2015      424

Section Two Technological development trend of satellite navigation industry      426

First, technological development trend   426

Second, study technological experience of European TMC       428

Third, domestic and international markets and technological development trend  430

Fourth, navigation products move towards multi-function merging   432

Section Three Development strategy of car navigation industry of our country of 2007      435

First, suggestion on enterprises      435

Second, three major development trends merit attention   438

Third, future development needs to spur on the flying horse    439

CHART CONTENTS

Chart: Value chain of navigation industry      1

Chart: The gross output value of global GPS in 2003-2005      7

Chart: The delivering amount of global GPS receiver in 2003-2004 8

Chart: Development course of the global car navigation device       9

Chart: The increase situation of global car navigation market in 2000-2010  23

Chart: The scale change and prediction of car navigation device market in the world in 1997-2007       24

Chart: The development trend of global car navigation device of main area  25

Chart: The scale and prediction of Japanese car navigation device market in 1994-2007  25

Chart: The development trends of Japanese car navigation device market in 1994-2007  26

Chart: The delivering amount of Japan VICS devices during 1997-2004 26

Chart: Overview of GPS system       27

Chart: Japanese company put out the car navigation device which can reveal stereoscopically in 2006 (1)   43

Chart: Japanese company put out the car navigation device which can reveal stereoscopically in 2006 (2)   43

Chart: The selling tendency picture of automobile market in January - December of 2006 47

Chart: The situation of production and selling of passenger car in January - December of 2006      49

Chart: The sales market tendency of passenger car in January - December of 2006  50

Chart: The sales volume and market share of car which is divided by displacement in January - December of 2006       51

Chart: Car sales list form of passenger car enterprise in December       52

Chart: The situation of production and marketing of commercial car in January - December of 2006      53

Chart: The sales tendency picture of commercial car market in January - December of 2006   54

Chart: The selling cost of the products of car manufacturing industry and increase situation compared with the same period of last year in January - December of 2006      57

Chart: The finished product of car manufacturing industry and increase situation compared with the same period of last year in January - December of 2006      57

Chart: The profits of car manufacturing industry and increase situation compared with the same period of last year in January - December of 2006    58

Chart: The income from sales of the products of car manufacturing industry in January - December of 2006       58

Chart: Performance analytical table of output of main products of automobile industry in January - December of 2006       59

Chart: The promise of joining WTO of import volume of car,completed car and key parts in 2000-2005  61

Chart: The promises forms of joining WTO of car tariff in July of 2001-2006  61

Chart: Imported car increase with the domestic automobile market fast in 2001-2006 62

Chart: The import situation of petrol machine car divided by displacement in 2001- October of 2006     63

Chart: The import volume of main import country (district) in 2001- October of 2006   63

Chart: The import volume of car and off-road car in 2002- October of 2006  64

Chart: The import volume of the car in January - October of 2006   65

contrast with 2005      65

Chart: The import volume divided by car style in January - October of 2006  66

Chart: Change situation of the import volume of car in 2005- October of 2006     68

Chart: The proportion of import car divided by displacement in January- October of 2006 68

Chart: The proportion of import SUV divided by displacement in January- October of 2006      69

Chart: The import volume of car of main import country (district) in January - October of 2006 70

Chart: The import volume of off-road car of main import country (district) in January - October of 2006  71

Chart: Amount of money of imports and exports of the car goods in 2001- September of 2006 74

Chart: The sales tendency picture of automobile market in January of 2006- February of 2007       75

Chart: The production and marketing of passenger car in January - February of 2007      76

Chart: The trend of sales market of passenger car in January of 2006-February of 2007  77

Chart: The sales volume and market share of car which is divided by displacement in February of 2007       78

Chart: Car sales list form of passenger car enterprise in February 2007       79

Chart: The situation of production and marketing of commercial car in January - February of 2007 81

Chart: The tendency picture of sales market of commercial car in January of 2006-February of 2007    82

Chart: Performance analytical table of output of main products of automobile industry in January - February of 2007       84

Chart: The application and classification of China navigation industry in 2000-2006   100

Chart: The estimate of output value of satellite navigation products of our country during 2000-2006    101

Chart: The main application products and system demand of our country in 2000-2005    101

Chart: The composing of navigation system  156

Chart: The market scale change of GPS navigation of main country and region of 2007    166

Chart: The volume of production and marketing of car of our country in the past three quarters of 2006       173

Chart: China main car navigation product of 2006      174

Chart: The application that Telematics technology uses in car navigation apparatus   184

Chart: The apparatus technology and key spare part of car GPS navigation 186

Chart: Portable car navigation system    189

Chart: The navigation apparatus which have combined many media such as navigation, audio-visual, games     193

Chart: The main competition brand and representative products register of domestic and international car navigation       200

Chart: The proportion of the auxiliary situation of GPS manufacturer visited for completed car factory   201

Chart: Judgement that consumers to the factor which influence performance of car avigation product    216

Chart: The first brand mentioning rate of car navigation    216

Chart: The second brand mentioning rate of car navigation      217

Chart: The third brand mentioning rate of car navigation   217

Chart: GPS consumer's sex composition       218

Chart: The situation that consumer choose GPS navigation product brand   219

Chart: The price structure that consumers buy GPS   220

Chart: The products type that consumer choose GPS       220

Chart: The proportion that consumers of car navigation heavy foreign products  221

Chart: The information channel that car navigation consumers trust       222

Chart: The male consumers of car navigation trust the information channel  222

Chart: The female consumers of car navigation trust the information channel      223

Chart: The attention factor that car navigation consumers pay close attention to 223

Chart: The information route that consumers understand car navigation       224

Chart: The place that consumers buy GPS   225

Chart: The products tabulation of Panasonic GPS navigation system     229

Chart: The products tabulation of Pioneer GPS navigation system  231

Chart: Pioneer car navigation AVIC-D8000    233

Chart: The products tabulation of Clarion navigation system    237

Chart: The principle picture of Clarion interactive navigation system      237

Chart: Tabulation of Clarion factory in China 238

Chart: Overview of Topcon GPS apparatus type  239

Chart: The composing of Topcon Chinese company   241

Chart: Car style that Alpine car electronic product assembles in China   243

Chart: Alpine navigation system products      243

Chart: Classification of Denso car navigation system  248

Chart: Main production company of Denso Chinese    248

Chart: KenwoodGPS systematic products     249

Chart: The products form of Sony GPS navigation system 251

Chart: The products tabulation of Fujitsu TEN GPS navigation system   256

Chart: Fujitsu navigation system Chinese company    256

Chart: The products tabulation of Thales Magellan series GPS       262

Chart: The development course of Leica measuring system     265

Chart: 6 great business system of Leica 265

Chart: The products tabulation of Leica GPS       266

Chart: Development of GPS products of Garmin Company       268

Chart: The products tabulation of car GPS of U.S.A. Garmin    268

Chart: Nuvi300 car GPS that Garmin introduced in 2006   271

Chart: The main products and function tabulation of Mentor     279

Chart: The products tabulation of some Motorola GPS      281

Chart: Andrew's aerial products tabulation    283

Chart: The products overview of Canadian NovAtel Company  284

Chart: GPS products tabulation of CSI   285

Chart: GPS products tabulation of MDSI 287

Chart: The major issue that UniStrong Company develops 289

Chart: The contribution of UniStrong Company to Chinese navigation device market  289

Chart: The market share of GPS every application of Beijing UniStrong Company of 2004 290

Chart: UniStrong¡¯s project type and typical application       292

Chart: UniStrong¡¯s production line   292

Chart: UniStrong¡¯s staff form     293

Chart: The branch and cooperative venture of Beijing UniStrong company    293

Chart: CityOnMap¡¯s products tabulation 301

Chart: Chronicle of development of BDStar Company 304

Chart: BDStar Company's main business lines and technology 306

Chart: Tabulation of BDStar series products  306

Chart: The introduction of classics application of BDStarGPS products  307

Chart: Main achievement tabulation of Beijing TrailHead    308

Chart: The products tabulation of Beijing TrailHead    308

Chart: Systematic tabulation of GPS centre which Beijing Shengji Hengxin Company undertakes the construction of       310

Chart: GPS car apparatus and function of Jingwei Xinghang     312

Chart: Dic Hain¡¯s GPS car end products tabulation     314

Chart: Beijing Zhongruan¡¯s GPS products     315

Chart: The course of research and development of Saibo Tiandi science and technology 318

Chart: GPS products tabulation of Saibo Tiandi science and technology       318

Chart: Seg-GPS enterprise's basic materials 320

Chart: Chronicle of development of Seg-GPS enterprise   320

Chart: The volume of production and marketing of quarter of Seg-GPSGPS products in 2003 Q1-2004 Q4  320

Chart: Relevant information of market position of Seg-GPS      321

Chart: Overview of main GPS products of Seg-GPS    321

Chart: The turnover, profit and growth rate of Seg-GPS in 2002-2004    322

Chart: The distribution of business income and profit in quarter of Seg-GPS in 2003Q1-2004Q4    322

Chart: The purchase customer and purchase volumn of GPS module of Toshiba semiconductor of 2004      322

Chart: Main GPS products tabulation of Shenzhen Navigation  325

Chart: Car satellite intellectual navigation system of Shenzhen Hangsheng   327

Chart: GPS vehicle controling deployment system of Yuwei      329

Chart: The products tabulation of car GPS satellite navigation systems of Coagent    333

Chart: The composing of GPS products module of Hiner   338

Chart: The tabulation of typical GPS applications of Shanghai Sanji       340

Chart: The products tabulation of car GPS of Shanghai Sanji   341

Chart: The tabulation of main GPS products of DaTang TianYi 342

Chart: The products tabulation of Shanghai Levave   344

Chart: GPS products and applicationof Shanghai Tide       345

Chart: Howa¡¯s solution tabulation     347

Chart: The typical application case of GPS/GIS system of Howa      348

Chart: Main GPS products tabulation of Shanghai Volkswagen science and technology     349

Chart: The GPS products tabulation of Shanghai GM GPS       350

Chart: Overview of products of Shanghai YongGe electronic Science Technologies Co., Ltd.   352

Chart: GPS products tabulation of Shanghai Fleety communication 353

Chart: The GPS products tabulation of Shanghai AngLian 354

Chart: Tabulation of navigation products of Shanghai Compline      355

Chart: GPS application solution and function of Qingdao LionSen   357

Chart: Qingdao Carboter¡¯s car GPS products      358

Chart: Brief introduction of main products and products function of Orient Power electron 361

Chart: Car GPS relevant products tabulation of Xi'an Space Star     363

Chart: Nanjing Leimo¡¯s main products tabulation  364

Chart: Brief introduction of typical products and function of Hangzhou Qiujing electron      367

Chart: Car GPS products of Xiamen YaXon   371

Chart: Basic materials of Shenyang Xinfeida information tech Co.,Ltd.   374

Chart: GPS products tabulation of PSAT electricity science and technology  377

Chart: The products tabulation of Wuxi JiTian communication science and technology       377

Chart: Main application products and system demand during 2000-2005      397

Chart: The scale of application industry of satellite navigation of our country       407

Chart: Output value of market of application of satellite orienting of our country of 2000-2008 414

Chart: Prediction of Chinese car navigation device and PND market in 2005-2015     417

Chart: Sales volume and rate of increase of Chinese car GPS apparatus in 2002-2007    418

Chart: The end market scale and forecast of growth of Chinese car GPS navigation system of 2006-2009   422

Chart: Sales volume and prediction of global car navigation device of 2010  424

Chart: Prediction of Chinese car navigation device and PND market      426

¡­¡­