CONTENTS

Chapter One The review and sort, characteristic of development of Chinese garment industry    1

Section One The retrospect of development of Chinese garment industry     1

First, three stages of development of garment industry      1

Second, our country is not only a big consumption country of clothes but also a big export country 2

Third, the enterprise run by the local people is the main body in clothes enterprises  3

Fourth, industrial cluster become the important characteristic of garment industry's saltantdevelopment       4

Fifth, rely on the technological progress to realize industry upgrading    5

Section Two Classification and several great characteristics of Chinese garment industry 6

First, classification of Chinese garment industry   6

Second, important characteristic of garment industry of 2005   9

Section Three Analysis of investment characteristic of garment industry 17

First, garment industry develop fast in recent years    17

Second, profit ability is led the whole textile industry   19

Third, promote the added value of products is one of the focuses of clothes competition   19

Fourth, the mechanism of entering into / withdraw from barrier 24

Fifth, main trade barrier that Chinese clothes export   28

Sixth ,the main risks of garment industry       38

Seventh , judgement and prediction of investment of garment industry at present       39

Eighth, analysis of investment situation in fixed assets of textile of 2005 40

Chapter Two Analysis of garment industry of 2005      43

Section One Analysis of current situation of economical operation of garment industry of 2005       43

First, analysis of production and marketing of garment industry of 2005 43

Second, brief analysis of sales situation of domestic clothes market of 2005 49

Section Two Economic running situation of garment industry of 2005     54

First, trade benefit are keeping than the high growth level 54

Second, supply and demand situation of market  61

Third, tendency of product's cost    72

Fourth, the trade investment is adjusted       73

Section Three Analysis of economical operation of garment industry of 2005       75

Chapter Three Analysis of market demand    81

Section One Characteristic of trade of world clothes market     81

First, the trade friction increases between the main exporter and main importer   81

Second, the contradiction between the exporters is further sharpened   82

Third, postquota era clothes enterprise how to break through and develop   83

Fourth, the great obstacle that textile clothes of our country go to the world  86

Section Two Analysis of Consumer  89

First, brief analysis of scale and income state of consumer's cluster       89

Second, analysis of characteristic of consumption of outback middle class consumer 90

Section Three Analysis of the other factor which influence the demand of clothes       91

First, social culture     91

Second, fashion trend       96

Third , basic function and characteristic of clothes      97

Fourth, merchandise's name    99

Fifth, trade mark  100

Sixth, merchandise price    101

Seventh, goods's advertisement      103

Eighth, consumer's income       104

Chapter Four Analysis of main product segmentation market of garment industry       106

Section one Clothes market's situation of our country of 2006  106

Section Two Men's wear    113

First, overview of market of Chinese Men's wear  113

Second, situation of brand market sales of men's wear of 2005       113

Third, the Men's wear of Shanghai's style will be waited to regenerate very much in 2006 133

Fourth, Men's wear of Zhejiang dominates market      137

Fifth, tendency of Men's wear market     138

Section Three Women's wear   141

First, analysis of Chinese Women's wear market in 2005   141

Second, whole developmental characteristic of Chinese Women's wear industry at present      145

Third, Chinese Women's wear brand：south strong but north weak       147

Fourth, consumer analysis of Women's wear brand    159

Fifth, the existing problem of Women's wear brand     160

Sixth, market trend of Women's wear of 2006       162

Section Four Children's wear    164

First, the operation characteristic of 2005 and tendency of 2006 of Chinese children's wear industry     164

Second, the sales situation of national large-scale retail enterprise of children's wear market in 2005    173

Third, research of marketing tactics of Children's wear      174

Fourth, children's wear market will become the great growth market of China       177

Section Five Underwear     177

First, developmental retrospect of Chinese underwear industry       177

Second, state of Chinese underwear      181

Third, situation of underwear brand 188

Fourth, consumption situation of Chinese Women's underwear brand    198

Fifth, the marketing channel of underwear is improved      199

Sixth, the largest underwear factory in the world will appear in Yiwu 203

Section Six Down garment 205

First, brand effect of down garment flash      205

Second, quality of down garment let people to be difficult to rest assured     206

Third, the retail sum of Bosideng down garment breakthrough 300 million yuan for one week   208

Section Seven Casual wear      209

First, Casual wear become the new light spot of clothes market       209

Second, sales situation of market of Casual wear brand    211

Third, new characteristic of market of Casual wear     214

Section Eight Business wear     217

First, function of business wear       217

Second, variety of business wear    219

Third, developmental course of business wear     219

Fourth,the top ten hot news of Chinese business wear trade of 2005     222

Fifth, branding is the developmental trend of the business wear      228

Chapter Five Analysis of foreign trade of garment industry    231

Section One Imports and exports situation of the clothes in January - February of 2006    231

First, import situation of the fabric clothes in January of 2006   231

Second, export situation of the fabric clothes in January of 2006     233

Third, export situation of the regional textile clothes of 2006     238

Section Two Export analysis of the clothes of 2005     241

First, export in the whole year achieve the new highest record in history       244

Second, proportion of ordinary trade continue increasing  247

Third, Zhejiang ,Guangdong,Jiangsu,Shanghai,Shandong exceed ten billion       249

Fourth, the enterprise run by the local people becomes the first main force of export 251

Fifth, America and Europe leap to the top two goal market of export       252

Sixth, export of textile manufactured goods increase fastest     256

Seventh, the import unit price of big class clothes rise       257

Section Three The analysis of clothes import in 2005 261

Section Four Join WTO impact on competition pattern of Chinese clothes market       263

First, internal and external changes of market under the background of world economic integration       264

Second, the competition of Chinese clothes market is fiercer    264

Third, redistribution of market and reform of clothes enterprises     265

Fourth, the transition of operation type and adjustment of composition of clothes personnel    266

Fifth, accelerate the adjustment of garment industry   267

Sixth, the influence of " limit " cause to the export trade of the clothes    269

Seventh, postquota era,it is chance to textile industry 274

Eighth, Chinaes textile " walks out " boldly     279

Chapter Six Key Analysis of regional markets and marketing channel of garment industry       281

Section One Analysis of industrial cluster and competitiveness of Chinese textile clothes   281

First, summary of industrial cluster  281

Second, why Chinese textile industry develop to cluster?   286

Third, the cluster mode of Chinese garment industry  289

Fourth, the industrial cluster and the competitiveness of Chinese garment industry    302

Fifth, the number of cluster experimental area of textile of our country reaches 90      305

Sixth, in 2006 the industrial cluster will reveal the contribution which will develop to the textile industry   306

Section Two Guangdong Province   309

First, overall developmental survey of garment industry of Guangdong Province 309

Second, analysis of main clothes producing area of Guangdong Province    319

Section Three Zhejiang Province     339

First, overall developmental survey of garment industry of Zhejiang Province      340

Second, The analysis of main producing area of clothes of Zhejiang Province     347

Section Four Shanghai      351

First, production characteristic and existence question of Shanghai clothes manufacturing industry       351

Second, the developmental opportunity after joining WTO 358

Third, sales situation of Shanghai clothes     359

Section Five Jiangsu Province  362

First, the cluster effect makes the superiority       362

Second, the brand strategy sees the improvement     367

Third, the extroverted development adds the vigor     368

Section Six Shandong Province       371

First, characteristic of Shandong garment industry     371

Second, 70% of South Korean clothes is made in Shandong    377

Section Seven Analysis of marketing channel of clothes    379

First, constitution of marketing channel of Chinese clothes       379

Second, the top ten of market of Chinese garment industry in 2005       402

Third , franchise operation impact the traditional mode ,being favored by enterprises 413

Fourth, marketing channel of foreign clothes inspiration illumine to Chinese clothes enterprises     416

Fifth, prediction of Marketing channel trend in the future   423

Chapter Seven Analysis of competition pattern of garment industry   434

Section One Analysis of competition pattern of world garment industry   434

First, the world clothes market competition is intense day by day     434

Second, the global textile trade enters "the order reconstruction time"   435

Third, the developed country is grasping the manipulative power of world upscale clothes market   440

Fourth, domestic and overseas brand analysis of Chinese clothes market    441

Section Two Analysis of competition pattern of domestic garment industry     449

First, analysis of compositive competitiveness factor and existing question of garment industry       449

Second, overall competition pattern of Chinese clothes market       454

Third, main leading brand of clothes and market share      457

Section Three The strategy that clothes brand of our country launches an attack to world       472

First, analysis of competition factor of garment industry     472

Second, the change of clothes market after joining WTO   479

Third, the strategy of clothes market      481

Section Four Forecast of competition pattern of garment industry postquota era 488

First, postquota era analysis of competition of textile garment industry of our country 488

Second, Asia still will be in exportation dominant position in world textile clothes   495

Third, after cancelling quota,our country's garment industry have biger change  498

Fourth, the means that overcome their difficulties of enterprise's brand competitiveness   502

Chapter Eight Analysis of international competitiveness of China garment industry    506

Section One analysis of Chinese main export market of 2006   506

First, the top ten of clothes export market of our country   506

Second, Hong Kong    508

Third, Japan 517

Fourth, US    518

Fifth, South Korea      533

Sixth, European Union       534

Seventh, Russia  537

Eighth, France     542

Section Two Analysis of China main trade competitor  543

First, Indian garment industry   544

Second, Turkish garment industry   548

Third, Brazilian garment industry     551

Chapter Nine Analysis of leading enterprise of garment industry 557

Section One The list of enterprise name of the top 100 and the famous brand goods of garment industry    557

First, the lists of enterprises name of the top 100 of profit total amount of garment industry      557

Second, the lists of enterprises name of the top 100 of product sales income of garment industry   559

Third, The list of enterprises of China famous brand production      563

Section Two YOUNGOR Group co.,Ltd   569

First, enterprise's basic overview     569

Second, analysis of enterprise's operating condition   571

Third , analysis of market tactics and competition advantage    574

Fourth, enterprise's future developmental goal    575

Section Three Shanghai Matsuoka Limited Company 582

First, enterprise's basic overview     582

Second, analysis of enterprise's operating condition   582

Section Four Ningbo Shanshan limited company  584

First, enterprise's basic survey 584

Second, analysis of enterprise's operating condition   586

Third, analysis of market tactics and competition advantage     588

Section Five Jiangsu Hongdou industry limited company    593

First, enterprise's basic survey 593

Second, analysis of enterprise's operating condition   600

Third, enterprise's future developmental goal      605

Section Six Shanghai Kaikai industry limited company 605

First, enterprise's basic survey 606

Second, analysis of enterprise's operating condition   608

Third, analysis of market tactics and competition advantage     609

Section Seven Fujian Septwolves Industry limited company      610

First, enterprise's developmetn survey   610

Second, analysis of enterprise's operating condition   612

Third, enterprise's developmental strategy    614

Chapter Ten Analysis of garment industry's tendency       617

Section One Developmental tendency of China clothes market       617

First, clothes market's sectionalization    617

Second, the rural market is developed vigorously       618

Third, the development space of old age market is broad  618

Fourth, casual clothes continues to favor      618

Fifth, clothes merchandise develop further to personalization   619

Section Two Forecast of tendency of each kind of clothes fashion   619

First, Women's wear   619

Second, Men's wear   624

Third, western-style clothes      629

Fourth, children's wear      631

Section Three Clothes's popular tendency    638

Chapter Eleven Analysis of clothes's demand      646

Section One Demand scale and forecast of China clothes market   646

First, in 2006 the change tendency of Chinese clothes consumption      646

Second, in 2006 our country clothes market will continue to maintain grow quickly      647

Section Two Development tendency of clothes demand     648

First, season fuzzy tendency    649

Second, security and environmental protection tendency  651

Third, personalization tendency       654

Fourth, succinct tendency 656

Fifth, style demotion tendency  657

Sixth, international assimilation tendency      659

Seventh, comfort tendency       661

Eighth, light tendency 661

Ninth, function tendency    661

Chapter Twelve SWOT factor analysis and industrial developmental suggestion of garment industry  662

Section One SWOT factor analysis of garment industry     662

First, three big superiority of Chinese garment industry competitiveness       662

Second, influence factor analysis of international competitiveness of Chinese textile garment industry   664

Third, foreign trade's competition environment and countermeasure that clothes enterprise faces  668

Section Two The strategy suggestion that China maintains and enhances the competitiveness of textile garment industry  675

First, improve industry's management pattern      675

Second, business management is scientific   676

Third, pays special attention to the textile raw material development, lets loose the raw material market gradually       677

Fourth, advances the strategic reorganization and the industrial promotion diligently  678

Fifth, implement country macroeconomic regulation and control and encourage the non- state economy development       679

Section Three After incorporate garment industry's prospect of Pearl River Delta and Changjiang River Delta     680

Section Four Conform superiority resources, let garment industry of East-West section develop together     686

First, exert the advantage of eastern market, change the marketing mode of       686

Second, excavate the industry cluster resources of eastern, set up the marketing network of western brand       688

Third, Chinese garment industry can relieve the cost pressure through entering the west of industry     690

Fourth, use the experience of management of eastern for reference, implement the innovation strategy in the west       697

Section Five The southwest becomes the new spot that garment industry develops    698

First, exploitation potential of southwest clothes market     698

Second, step up building the industrial base 700

Third, seize the first chance of the southwest market  702

Fourth, settle four major " cruxes "  704

Chapter Thirteen The brand strategy of Chinese garment industry     708

Section One Current situation of brand development of Chinese clothes       708

First,the struggling 20 years of Chinese clothes brand      708

Second, lifespan of Chinese clothes brand   719

Third, international brand flood Chinese brand    725

Fourth, Chinese clothes brand develop difficultly 730

Section Two strategy of brand development of Chinese clothes       732

First, spirit of the clothes brand       732

Second, the bottleneck and analysis of brand exaltation of Chinese clothes  737

Third, the development of Chinese clothes brand should start from slight place   743

Fourth, strategy of tackling the international clothes brand       746

Section Three Marketing strategy of Chinese garment industry       749

First , theory guide marketing, outline and survey of marketing of clothes market       749

Second, discuss from the transformation of channel that clothes enterprises carry out the transition to the brand type from the wholesale type     756

Third, clothes enterprise's marketing mode make the transition：How to transform brands       764

CHART CONTENTS

Chart：Key data of textile industry of economic general survey of the whole country of 2004   2

Chart：The explanatory form of sort of textile clothes 8

Chart：The contrast picture that the monthly increasing extent of output of clothes in 2004 and 2005   10

Chart：The schematic graph of growth extent of output of main production area of clothes      13

Chart：The sketch map of output and increasing extent of clothes in the period of " the tenth Five-Year Plan "   17

Chart：The main economic indicator performance of clothes of 2005 and " the Tenth Five-Year Plan" the contrast table of increasing extent over the years  19

Chart：National total of the output of clothes products in February-December of 2005      43

Chart：National total of the output of leather clothes in February - December of 2005      44

Chart：National total output of fur clothes in February - December of 2005  45

Chart：National total output of knitting clothes in February - December of 2005  45

Chart：The accumulative total of sales income of textile clothes products in 2005      46

Chart：The accumulative total of profit of textile clothes in 2005     47

Chart：Main economic indicator of textile clothes enterprises of the first ten incomes in October of 2005      48

Chart：Main economic indicator of textile clothes enterprises of the first ten incomes in November of 2005  48

Chart：Main economic indicator of textile clothes enterprises of the first ten incomes in December of 2005  49

Chart：Main economic indicator of textile clothes enterprises of the first ten incomes in February of 2006    49

Chart：Increasing extent situation of all kinds of clothes in January - October of 2005       52

Chart：Overall condition of production of textile industry in January - November of 2005   55

Chart：Overall condition of production of garment industry in January - November of 2005      55

Chart：Overall sales situation of textile industry in January - November of 2005  56

Chart：Overall sales situation of garment industry in January - November of 2005     56

Chart：Situation of total amount of profit of textile industry in January - November of 2005       57

Chart：The situation of losses of the precise processing industry of cotton , chemical fibre textile and printing and dyeing of our country of 2003-2005     58

Chart：The profit situation of the precise processing industry of cotton , chemical fibre textile and printing and dyeing of our country of 2003-2005     59

Chart：The losses sitation of enterprises of textile finished products industry of our country in 2003-2005   59

Chart：The profit situation of textile finished products industry of our country in 2003-2005     60

Chart：The losses situation of textile clothes manufacturing industry of our country in 2003-2005  61

Chart：The profit situation of textile clothes manufacturing industry of of our country in 2003-2005       61

Chart：The increasing situation of output of the main textile products in November of 2005     62

Chart：Output of the main clothes products in January - November of 2005 63

Chart：Industrial sales situation of textile industry of 2004-2005     64

Chart：Finished products situation of textile industry of 2004-2005 64

Chart：Industrial sales situation of garment industry of 2004-2005 64

Chart：Finished product situation of garment industry of 2004-2005     65

Chart：Export situation of the main fabrics in January - November of 2005   68

Chart：In January - November of 2005 main textile import situation 71

Chart：The factory's price index of textile industrial products in January - November of 2005   73

Chart：The accumulative total investment in fixed assets of textile industry in January - November of 2005  73

Chart：The accumulative total investment in fixed assets of garment industry in 2004-2005     74

Chart：Sales situation of national key large-scale emporium of clothes in July of 2005      106

Chart：Sales situation of national key large-scale emporium of clothes in August of 2005 107

Chart：Sales situation of national key large-scale emporium of clothes in September of 2005  108

Chart：Sales situation of national key large-scale emporium of clothes in October of 2005      109

Chart：Sales situation of national key large-scale emporium of clothes in November of 2005   111

Chart：Sales situation of national key large-scale emporium of clothes in December of 2005   112

Chart：The Man bussiness suit brand that market share is the first ten ranks of middle and southern area of 2005       114

Chart：The Man bussiness suit brand that market share is the first ten ranks of northwest area of 2005      115

Chart：The Man bussiness suit brand that market share is the first ten ranks of southwest area of 2005      116

Chart：The Man bussiness suit brand that market share is the first ten ranks of North China area of 2005   117

Chart：The Man bussiness suit brand that market share is the first ten ranks of the Northeast area of 2005       118

Chart：The Man bussiness suit brand that market share is the first ten ranks of East China area of 2005    119

Chart：The Western-style trousers brand that market share is the first ten ranks of the middle and southern area of 2005      120

Chart：The Western-style trousers brand that market share is the first ten ranks of Northwest area of 2005       121

Chart：The Western-style trousers brand that market share is the first ten ranks of southwest area of 2005       122

Chart：The Western-style trousers brand that market share is the first ten ranks of East China area of 2005     123

Chart：The Western-style trousers brand that market share is the first ten ranks of the Northeast area of 2005 124

Chart：The Western-style trousers brand that market share is the first ten ranks of North China area of 2005    125

Chart：The market share of the first ten brand of Man bussiness suit of middle and southern area in December of 2005       126

Chart：The market share of the first ten brand of Man bussiness suit of the Northwest in December of 2005      127

Chart：The market share of the first ten brand of Man bussiness suit of southwest in December of 2005     128

Chart：The market share of the first ten brand of Man bussiness suit of North China in December of 2005  129

Chart：Comprehensive market share of the first ten brands of Man bussiness suit of national large-scale emporium of North China area of October of 2005     130

Chart：Comprehensive market share of the first ten brands of Man bussiness suit of national large-scale emporium of the Northeast area of October of 2005   130

Chart：Comprehensive market share of the first ten brands of Man bussiness suit of national large-scale emporium of East China area of October of 2005       131

Chart：Comprehensive market share of the first ten brands of Man bussiness suit of national large-scale emporium of middle and southern area of October of 2005      131

Chart：Comprehensive market share of the first ten brands of Man bussiness suit of national large-scale emporium of the Northwest area of October of 2005   132

Chart：Comprehensive market share of the first ten brands of Man bussiness suit of national large-scale emporium of southwest area of October of 2005 132

Chart：Zhejiang well-known Men's wear enterprise's leading product and its product linear extension table  137

Chart：Comprehensive market share of the first ten brands of woman's underwear of national large-scale emporium of North China of December of 2005   156

Chart：Comprehensive market share of the first ten brands of woman's underwear of national large-scale emporium of the Northeast of December of 2005 156

Chart：Comprehensive market share of the first ten brands of woman's underwear of national large-scale emporium of East China of December of 2005     157

Chart：Comprehensive market share of the first ten brands of woman's underwear of national large-scale emporium of middle and southern area of December of 2005  157

Chart：Comprehensive market share of the first ten brands of woman's underwear of national large-scale emporium of the Northwest of December of 2005       158

Chart：Comprehensive market share of the first ten brands of woman's underwear of national large-scale emporium of southwest of December of 2005      158

Chart：The comprehensive market share of the first ten brands of children's wear of North China in November of 2005       166

Chart：The comprehensive market share of the first ten brands of children's wear of Northeast in November of 2005       166

Chart：The comprehensive market share of the first ten brands of children's wear of East China in November of 2005       167

Chart：The comprehensive market share of the first ten brands of children's wear of Middle and southern area in November 2005   167

Chart：The comprehensive market share of the first ten brands of children's wear of the Northwest in November of 2005       168

Chart：The comprehensive market share of the first ten brands of children's wear of Southwest in November 2005       168

Chart：National total of the output of the children's wear products in February - December of 2005      172

Chart：Sales monitor materials monthly of children's wear brand in national key large-scale retail enterprises in May of 2005      173

Chart：sales situation of underwear of every key national emporium in May of 2005  199

Chart：National total of the output of the down garment products in February - December of 2005 209

Chart：The mail sales emporium that is the top ten according to the retailing amount of emporium of jacket in September of 2005  212

Chart：Ten top ten major sales emporium of Western-style trousers in October of 2005   227

Chart：National total of the output of the shirt products in February - December of 2005  227

Chart：National total of the output of the suit and suit products in February - December of 2005    228

Chart：The Stat.import volume of the textile clothes in January - January of 2006      232

Chart