毕博咨询报告－Driving Change in the dealer IT Enviorment 内容简介
In today’s automotive industry, vehicle manufacturers must continually identify new opportunities for efficiency improvement and cost takeout to maintain their competitive advantages. Currently, some manufacturers seek to extend the makeup of the enterprise so that they can share information and applications with dealers in real time as well as provide new products and services electronically. By making innovative connections with dealers, they expect to achieve more accurate planning, faster responses to market shifts, significant cost savings and increased sales. To realize these benefits, however, vehicle manufacturers first need to develop strategies for addressing the challenges posed by the dealer service/systems providers (DSPs) that control today’s dealer information technology (IT) environment. In the following discussion, we provide vehicle manufacturers with insights that they can leverage to begin addressing these challenges. We begin with an overview of the systems that dealers use for everyday operations, describing both the need for integration and the market dynamics that make this integration difficult to achieve. Next, we discuss the important role played by DSPs in today’s dealer IT environment and offer specific information about the DSP business model. Finally, we outline potential strategies that vehicle manufacturers can use to collaborate with or work around DSPs in leveraging new technologies and building more productive relationships with automotive dealers. From the perspective of vehicle manufacturers, however, the greatest challenge posed by DSPs is that an integration capability is not being built into the dealer management systems they provide. Because DSPs retain and attract dealer clients chiefly through cost-driven strategies that fail to reward innovation, they have little incentive to create a common data model across applications and order-management systems. As a result, external integration between dealer management and communication systems has become virtually impossible to achieve at a low cost. This situation, in turn, prevents vehicle manufacturers from realizing the full benefits of more effectively ollaborating, exchanging information and sharing applications with their dealer communities.
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