You will learn: Understand the importance of memo writing Write memos to meet the needs of readers Write persuasively to achieve your purpose Communication is one of the most underdeveloped skills in the arsenal of young professionals entering business today. If you want to run the show someday and run it well, you had better learn to think, write and speak, in that order, clearly, forcefully, concisely and to the point. Communication is a skill that will quickly separate the winners from the losers up the management ladder. Mr. E.L. Artzt - Former P&G President Writing counts because it helps to : Make Business Decisions Establish/strength Relationship Impact broad range of people Sell ideas/oneself Develop People Issue to consider before start: The type of message The author’s objectives The message’s intended readers and their objectives The main points the authors needs to make The next steps that should be taken Typical expectation of a P&G reader: Prove this is important to your job, your department, and the company Prove this is “on strategy” Support your case with sound data Present a balanced picture Presents main points that are: Logically related to the document’s WHY Easy for readers to find and understand, and Important to the readers Could be: Constrains(internal, such as budgets, personnel, equipment) Risk (external concerns, such as regulations, competitive reaction, consumer response) Alternative solutions rejected Findings from a trip no directly related to the trip objective Implementation details
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