Tencent has fostered a very strong QQ brand image since launch, in which the name of the product is easy to remember, and the product icon, the penguin with a red scarf, is friendly and cute Brand association is thus easier with the appearance of the product icon,therefore whenever people saw the penguin logo, it can remind them of the QQ community network easily Tencent also builds on its strong product image and market position to launch a range of logo products and retail branches, which can further enhance their revenue Tencent offered a customised local instant messaging product to users, which is first of its type in China The innovation also comes in with a huge success where people can now to personalise their own online character/ chatroom/ e-space etc. In the past, there is little differentiation between online users. Tencent has come into the market at the right time to provide a tool for customers to show their identity and characteristics to others Tencent products matched well with the strong demand for identity products in China, and its internet pets (QQ pet), avatars (QQ show) and personal e-space are the largest revenue contributors amongst the identity space Tencent offers users a product beyond simple instant messaging, which also includes mobile VAS, internet VAS and online games for users to build up their network Tencent platform is comprehensive and addictive, in which a sticky community can easily form around the use of product, the word-of-mouth of the product can also spread around more effectively eBay has more than 13 million listings of products and services, and they are clearly categorised in 34 broad categories clothing, shoes and accessories with sub-categories of Boys, Girls, Infants etc. collectibles with sub-categories of advertising, animation art, animals etc. jewellery and watches with sub-categories of body jewellery, bracelets, childrenjewellery etc. Clear categorisation of products can facilitate and direct target customers, who are collectors, hobbyists, small dealers, unique item seekers, bargain hunters to the product categories that they want In order to enhance the online auctioning process, eBay offered comprehensive online and offline information, advice and support for both buyers and sellers eBay also introduces new services regularly to enhance user experience roStores?customised e-commerce storefront It also makes ongoing improvements to the search technology and develops new applications to provide the best tools for online trading (i.e. Auction speller) Four additional services are provided other than the online product listing to enhance the auctioning Buy: other than navigating the 34 product categories, buyers can also search for their items through other settings such as opular products? hemes? tores?etc. sellers can refer to online assistance such as romotional tools? icture manager? ccounting assistant? est practices? Community: offering feedback forum, chat rooms, discussion boards, newsletter to facilitate communication between buyers and sellers My eBay account: users are requested to create either a buyer or seller account such that all details are recorded regarding the transaction and the account profile can also serve to resolve dispute and report if an item is not received/ not yet paid
Internet case study report summary下载