埃森哲--Driving Higher Performance from Automotive Marketing & Sales
埃森哲--Driving Higher Performance from Automotive Marketing & Sales 内容简介
Slowing growth and excess capacity Global industry consolidation Increasing demand for fresher and more diverse product Shift in value from OEM to customers Over the past 20 years, sustaining high performance has been difficult. . . . . . with turnarounds driving near-term bursts in shareholder value Clear leaders emerge when balancing strong positive returns with consistency Quality and productivity advantages are dwindling Marketplace success ultimately rests on the ability to generate consistent, profitable revenue growth High Performers profitably grow revenues using a core set of principles: Focus on organic revenue growth rather than acquisitions Exploit one or two core brands globally Maintain fresh product to drive share without reliance on incentives Produce attractive products with flexible manufacturing and platform strategies Maintain a stable management structure Inject intelligence and analytics in key decision making: Scientific Retailing Provide proactive insight into inventory shortages and excesses Minimize distribution costs and speed inventory throughput Drive continual improvement through closed loop measurement and learning Customers value … Dealers. Most customers want offers and relationships to be with their selling or servicing dealer, with the OEM providing unseen hand Time. Focus efforts on removing hassle of ownership and saving customer time at each stage of the ownership experience Relevance. Need to focus on delivering content that adds value to customer, not just solicitations for information or sales offers
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